Whether it is urban legend or not is still an open question but this ad, supposedly placed by Ernest Shackleton in London newspapers before one of his expeditio

Whether it is urban legend or not is still an open question but this ad, supposedly placed by Ernest Shackleton in London newspapers before one of his expeditions, sums up a startup nicely: "MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOR AND RECOGNITION IN CASE OF SUCCESS." Cheers Jason