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How to Sell Anything: Aristotle and the Ancient Art of Persuasion
- kruhft 10y agoToo bad his example was crap. Using Aristotle to point out seedy sales tactics is fine, but at least give a counter example to the sales course spam.
- dano 10y agoCheck out the classic Influence: The Psychology of Persuasion https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.amazon.com/Influence-Psychology-Persuasion-Rober...
- billhathaway 10y agoThat book is excellent, love the combination of research and anecdotes.
- schmidty 10y agoI prefer: Find the individuals profit motive and appeal to it.
- vorotato 10y agoArticle is just about Ethos/Pathos/logos, aka shit you learned in highschool english.