I definitely don't think it measures my whole audience. I've just been comfortable with what I perceive as the size of the audience that I'm not measuring. I t

I definitely don't think it measures my whole audience. I've just been comfortable with what I perceive as the size of the audience that I'm not measuring. I think the release of an easy-to-use, official plug-in at a time when people are up in arms over privacy could lead to less accurate statistics. It's too early to tell whether this plug-in will have a large effect of not. If it is talked about in the right places, it definitely could.