This is how Google builds their brand. To ensure that the insanity around facebook doesn't ever happen to them, they're handing out these tokens to the few thou

This is how Google builds their brand. To ensure that the insanity around facebook doesn't ever happen to them, they're handing out these tokens to the few thousand people that understand something about technology. But if sites begin to customize themselves for you, show you JPG ads instead of Flash because you are a Mac user that never clicks ads, why would you opt out?