Someone introduces $buzzword. As software is a popularity contest industry driven by hype and career building blogposts, now everyone needs to do $buzzword so

Someone introduces $buzzword. As software is a popularity contest industry driven by hype and career building blogposts, now everyone needs to do $buzzword so that they can play SEO with their resumes. This is a highly competitive market after all and you gotta put food on the table. smug-faced guru enters the scene: "Oh it looks like you're not actually doing proper $buzzword. Shame on you for raising the hand!" Now you're trapped. You either a) do what the guru says or b) remove $buzzword from your resume before you kiss your children goodbye and prepare for your new homeless life.