I don't think it's quite fair to compare it to morning joe, which routinely also gets half a million views on Youtube and holds people's attentions for an hour

I don't think it's quite fair to compare it to morning joe, which routinely also gets half a million views on Youtube and holds people's attentions for an hour instead of 20 seconds. That being said, SnapChat also reaches the prime demo for advertisers: Idiotic Tweens.