I'd guess advertisers are desperate to target audiences <30 and particularly the youth susceptible to the bandwagon effect who also have access to disposable ca

I'd guess advertisers are desperate to target audiences <30 and particularly the youth susceptible to the bandwagon effect who also have access to disposable cash. If the mobile game market is any similar indication of other markets, the top ~1.5% are enough of a market to validate these campaigns. http://www.recode.net/2014/2/26/11623998/a-long-tail-of-whales-half-of-mobile-games-money-comes-from-0-15 http://www.recode.net/2014/2/26/11623998/a-long-tail-of-whal...