Also worth noting that any view on Snapchat is indicative of active engagement because of the ephemeral nature of it (even the stories to an extent are a view i

Also worth noting that any view on Snapchat is indicative of active engagement because of the ephemeral nature of it (even the stories to an extent are a view it once experience). All my peers (younger age brackets) always use Snapchat when they want to guarantee a response from their friends because it forces immediate interaction. Despite its urgent nature, I've found it actually forces more thoughtful responses because people have to make time to actually view and immediately reply. Also, anyone they follow on their stories is usually viewed at some point. Browsing your Snapchat story updates is akin to a modern form of scrolling through the news but with guaranteed viewership.