Thanks for that. I understand the idea now. I hope you'll be able to convey it as well on your site and through your marketing. I would also not shy away from m

Thanks for that. I understand the idea now. I hope you'll be able to convey it as well on your site and through your marketing. I would also not shy away from marketing the business as narrowly-focused on London, if that's where you are, and if that's where the prevalence of the dynamic you mentioned is greatest. Because looking at it, I feel like it could help me rent a place in NYC, Nebraska, Jakarta, or New Zealand. If Londoners are likely to comprehend the concept anyway, it would only help to be specific about your geographic focus.