Having worked in this space, people do what celebrities do, and I was just as surprised. They are "influenced", I put it in quotes but it is by the strictest de

Having worked in this space, people do what celebrities do, and I was just as surprised. They are "influenced", I put it in quotes but it is by the strictest definition of the word. Consumers do not like advertisements in the form of banners and popups. They don't like commercials for a product unless it is ironic. There is a lot of utility in having someone with a lot of followers merely using something and enjoying the existence of this thing in their life. Nothing new here, just new ways to reach a collective more efficiently. An industry - that relied on movie stars too heavily that missed where people are getting information - is simply adjusting where the deal flow goes.