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It's a shame that a tagline like "Making Renting Easier" resolves to something that is, even after a few goes at parsing, still fully opaque to me. I clicked th

by beager 10y ago

It's a shame that a tagline like "Making Renting Easier" resolves to something that is, even after a few goes at parsing, still fully opaque to me. I clicked through because, as a sufferer of the abusive NYC renting game, anything to ameliorate the hassle of renting, and anything to disintermediate low-effort-but-high-cost real estate agents, are attractive to me. But without some insight into the true nature of your business, I'm left not just uninterested, but confused. What is your business? Who is involved in it? Is it an REIT that manages its holdings for renters? Are you a marketplace? What specific services do you provide? Who are your customers?

faisalkhalid80 10y ago
Hi, founder here. Feedback noted and I'll try to explain the concept a bit better. In London, which is where I am, if you rent a flat as a company - which a lot of international companies do, for their employees - you get treated really well by letting agents + landlords. As a corporate renter you generally don't have to pay a security deposit; you get favourable contractual terms; and you only need to provide your financial and other documents once. All in all it's much easier and better to rent as a corporate vs renting as an individual. So there is an arbitrage opportunity. We enable individuals to capture this arbitrage opportunity. We provide the 'company' which rents the flat - whichever flat you want - for you.
- beager 10y ago
  Thanks for that. I understand the idea now. I hope you'll be able to convey it as well on your site and through your marketing. I would also not shy away from marketing the business as narrowly-focused on London, if that's where you are, and if that's where the prevalence of the dynamic you mentioned is greatest. Because looking at it, I feel like it could help me rent a place in NYC, Nebraska, Jakarta, or New Zealand. If Londoners are likely to comprehend the concept anyway, it would only help to be specific about your geographic focus.
- lxe 10y ago
  This is a much better explanation of what this service is compared to anything on the website.
- laurent123456 10y ago
  I still don't quite get how it will work. First in the UK it takes 10 minutes to create a new company, yet I doubt that agents and landlords would not require a deposit from such a company - maybe it needs to have a certain size, number of employees and have been around for several years. Also if the renters don't have to pay a deposit, isn't it likely that some (maybe many) tenants will move out of the flat without even telling you (not to mention taking the TV and other valuable stuff with them)? Finally £99 per month after a year is more than a deposit, except renters have no way to get back this money. I don't mean to criticise but I honestly don't understand how it can work.

by beager 10y ago

faisalkhalid80 10y ago

Hi, founder here. Feedback noted and I'll try to explain the concept a bit better. In London, which is where I am, if you rent a flat as a company - which a lot of international companies do, for their employees - you get treated really well by letting agents + landlords. As a corporate renter you generally don't have to pay a security deposit; you get favourable contractual terms; and you only need to provide your financial and other documents once. All in all it's much easier and better to rent as a corporate vs renting as an individual. So there is an arbitrage opportunity. We enable individuals to capture this arbitrage opportunity. We provide the 'company' which rents the flat - whichever flat you want - for you.

beager 10y ago
Thanks for that. I understand the idea now. I hope you'll be able to convey it as well on your site and through your marketing. I would also not shy away from marketing the business as narrowly-focused on London, if that's where you are, and if that's where the prevalence of the dynamic you mentioned is greatest. Because looking at it, I feel like it could help me rent a place in NYC, Nebraska, Jakarta, or New Zealand. If Londoners are likely to comprehend the concept anyway, it would only help to be specific about your geographic focus.
lxe 10y ago
This is a much better explanation of what this service is compared to anything on the website.
laurent123456 10y ago
I still don't quite get how it will work. First in the UK it takes 10 minutes to create a new company, yet I doubt that agents and landlords would not require a deposit from such a company - maybe it needs to have a certain size, number of employees and have been around for several years. Also if the renters don't have to pay a deposit, isn't it likely that some (maybe many) tenants will move out of the flat without even telling you (not to mention taking the TV and other valuable stuff with them)? Finally £99 per month after a year is more than a deposit, except renters have no way to get back this money. I don't mean to criticise but I honestly don't understand how it can work.