I think the biggest problem with facebook is that Zuckerberg is jealous of the Google guys and wants it to become a Google size company. This started with the

I think the biggest problem with facebook is that Zuckerberg is jealous of the Google guys and wants it to become a Google size company. This started with the crapton of funding they've taken on. Which led to them hiring hundreds of Google level engineers. Which led them to needing even more funding to stay afloat. And now that they have so many obligations to investors they need to monetize it at any cost to justify the valuation. So they are doing it at the cost of user's privacy, since that's one commodity that most people don't really care about.