The same things is happening with Twitter. It was just a cool little thing to do at the beginning, then they had issues scaling, now they're just co-opting what

The same things is happening with Twitter. It was just a cool little thing to do at the beginning, then they had issues scaling, now they're just co-opting whatever worked well in the ecosystem. It's the same bait-and-switch, just with developers around the API as the losers.