If you have no need for integrated texting/flirting/sexting/following, it's not of benefit right now. Microsoft paid something like $40/user for hotmail, and I

If you have no need for integrated texting/flirting/sexting/following, it's not of benefit right now. Microsoft paid something like $40/user for hotmail, and IDK what for LinkedIn (20B?). What other platform will these kids move to? Maybe Instagram, but that leaves two big, well-funded players with ~500M users down the road. Billions to create/integrate with media/virtual content. Unless something supplants snap for the tweens, I think they've got a lot of long-term capture. Their "phones" are their universe.