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Great point. I know it's not the best comparison feature-wise, but look at the public reaction to Google Glass vs Snap Spectacles. Snap understands how to make
by got2surf 10y ago
Great point. I know it's not the best comparison feature-wise, but look at the public reaction to Google Glass vs Snap Spectacles. Snap understands how to make the product sexy, not just tech-sexy. Snap understands how to make their innovation fit into the lifestyle of their users.
Anecdotally, it's been interesting to see GoPro take off over the years, spreading from "extreme sports pros" at the beginning to include more casual/recreational uses now. A lot of friends who wouldn't have considered buying a GoPro 5 years ago (because "they don't do anything exciting/dangerous enough to need it") are now considering GoPros to document the slightly more exciting parts of life. These same friends are even more strongly considering Spectacles, because Snap made a product that fits into their lifestyle (lowering the barrier of what is "interesting enough" to capture)
- jonknee 10y agoThat might not be the best comparison... GoPro is fighting for life and if it's not acquired by Snap it may not be long for this world.
- Apocryphon 10y agoThe company might not be doing well but their product is solid. If they don't figure it out, GoPro is going to be acquired by someone, that's for certain.
- jonknee 10y agoPerhaps, but their "solid product" isn't selling well which makes it seem less solid. Everyone already has a very high quality camera with them all the time and almost no one does extreme sports that would benefit from a more sturdy camera. I have one and don't even know where it is, it's useless.
- fjdlwlv 10y agoGlass cost 5x as much as Spectacles. It was trying to be way too much at once.