Somehow, even at scale, "all press is good press" still rings true for Uber, as "bad press" has a way of reaching an unaware, untapped market for them. Uber wou

Somehow, even at scale, "all press is good press" still rings true for Uber, as "bad press" has a way of reaching an unaware, untapped market for them. Uber would regularly experience their largest spurts of user growth during times of "bad press". Taxi protest in the UK? Record numbers across the board in Europe that week. Driver accidentally kill a child? Millions download the app to see what that's all about. Best yet is when a metro's city council poo-poo's Uber's model or regulations, you'll see record growth in that city based off of local news, and now Uber has a localized movement of riders they can lobby to campaign for Uber against the city council. There's a playbook for that. The number of deletes rarely surpassed the number of signups during any given "PR crisis" or #delete campaign. Fowler wasn't the first time, and it won't be the last.