I like the thesis summary. Let's be honest WhatsApp "Status" is terrible. I've checked it daily since I got it on my phone and have only seen 1 person post on i

I like the thesis summary. Let's be honest WhatsApp "Status" is terrible. I've checked it daily since I got it on my phone and have only seen 1 person post on it. Instagram Stories is just OK. Snapchat has, so far, cornered the market in this particular "storytelling" niche. There's also a more natural integration with how ads are injected into the experience. Snap works carefully with ad buyers to make sure that the ads are engaging and flow with the rest of the product. That's an important differentiator.