That's what Juno is trying to do, by giving 50% of equity to drivers: http://observer.com/2016/08/we-tried-juno-the-company-trying-to-overthrow-uber-by-giving-5

That's what Juno is trying to do, by giving 50% of equity to drivers: http://observer.com/2016/08/we-tried-juno-the-company-trying-to-overthrow-uber-by-giving-50-equity-to-drivers/ http://observer.com/2016/08/we-tried-juno-the-company-trying... My wife uses Juno exclusively, several times a week, for this reason. She says the drivers are always eager to explain their choice of driving for Juno.