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I'm a light snapchat user (send/receive ~100 snaps/week and post to my story every 3-4 days) and I have a question about its value as an advertising platform. I

I'm a light snapchat user (send/receive ~100 snaps/week and post to my story every 3-4 days) and I have a question about its value as an advertising platform. I always skip the ads, and I don't know anyone else who uses snapchat who does't immediately skip the ads. When I do this, is it counted as an impression? I can't imagine advertisers would be happy to know that the ads can be skipped. Also I never use the Discover page and I don't know anyone who does. Yes, I'm one person and this is an anecdote but hopefully advertisers are getting valid engagement metrics.

cspags 10y ago
I've wondered this as well, but my guess is that they'll go the Youtube route and make the ads less and less skippable over time.
- numbchuckskills 10y ago
  YouTube is going the opposite direction: http://www.post-gazette.com/business/tech-news/2017/02/21/Google-to-drop-non-skippable-ads-on-YouTube/stories/201702210008 http://www.post-gazette.com/business/tech-news/2017/02/21/Go...
Emc2fma 10y ago
From what I remember, those ads make up a small % of their revenue. Most of it is sponsored content, discovery channels, etc.
- ehsankia 10y ago
  I know people who look at the discover section daily and read through all those articles in there...
Kiro 10y ago
> Also I never use the Discover page and I don't know anyone who does. I do all the time. Equally anecdotal but still.
tannerc 10y ago
If they're treating ad views the same as regular story views, it's once the ad is initially loaded[1]. But, as others have mentioned, Snapchat appears to be more interested in sponsored content and Discovery features. 1. https://blog.bufferapp.com/social-video-metrics https://blog.bufferapp.com/social-video-metrics
giarc 10y ago
I imagine it would be similar to Youtube's model. >A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. https://support.google.com/adwords/answer/2472735 https://support.google.com/adwords/answer/2472735
- dingo_bat 10y ago
  Does skipping the ad count as interacting with it?
  - giarc 10y ago
    Likely not.

cspags 10y ago

I've wondered this as well, but my guess is that they'll go the Youtube route and make the ads less and less skippable over time.

numbchuckskills 10y ago
YouTube is going the opposite direction: http://www.post-gazette.com/business/tech-news/2017/02/21/Google-to-drop-non-skippable-ads-on-YouTube/stories/201702210008 http://www.post-gazette.com/business/tech-news/2017/02/21/Go...

Emc2fma 10y ago

From what I remember, those ads make up a small % of their revenue. Most of it is sponsored content, discovery channels, etc.

ehsankia 10y ago
I know people who look at the discover section daily and read through all those articles in there...

Kiro 10y ago

> Also I never use the Discover page and I don't know anyone who does. I do all the time. Equally anecdotal but still.

tannerc 10y ago

If they're treating ad views the same as regular story views, it's once the ad is initially loaded[1]. But, as others have mentioned, Snapchat appears to be more interested in sponsored content and Discovery features. 1. https://blog.bufferapp.com/social-video-metrics https://blog.bufferapp.com/social-video-metrics

giarc 10y ago

I imagine it would be similar to Youtube's model. >A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. https://support.google.com/adwords/answer/2472735 https://support.google.com/adwords/answer/2472735

dingo_bat 10y ago
Does skipping the ad count as interacting with it?
- giarc 10y ago
  Likely not.