I can understand the 'drug' effect, but I was interested that I never had anything like withdrawal symptoms when I ditched the thing. I found FB interesting and

I can understand the 'drug' effect, but I was interested that I never had anything like withdrawal symptoms when I ditched the thing. I found FB interesting and fun, then I found it less fun but checked it out of habit, then I realized that was silly and abandoned it outside of direct interactions. I think maybe I got lucky and synced up with the issues you describe. Non-chronological feeds, embedded ads, and autoplay videos are simply unpleasant, so if I was addicted perhaps they took away the stuff that would have offered a 'hit'. In any event, I know an awful lot of people who report the same "I used to use FB" outlook. New users are born every minute I guess, but it's enough people to make me wonder about FB's sustainability.