They tell you what the markup is ahead of time. The markup is a good thing. It's efficient pricing. Society is better for it. I find it comforting knowing that

They tell you what the markup is ahead of time. The markup is a good thing. It's efficient pricing. Society is better for it. I find it comforting knowing that in an emergency I can get somewhere in an Uber. If pricing didn't rise with demand or dropping supply, I can't have that guarantee. In SF, I've never had the "no cars available". That's what I want. The knowledge that ubiquitous rapid transport is available for some price within my reach. Sure, if it cost £1000 for a ride that'd be different. But even on the 4.75 I've seen in SF it's never gone that high.