It's amazing for sales of heavy/bulky products. We're selling rather simple apps that just visualize a product on a nicely produced marker to manufacturers of a

It's amazing for sales of heavy/bulky products. We're selling rather simple apps that just visualize a product on a nicely produced marker to manufacturers of all sorts. Workflow for their sales teams is pretty much...take marker to customer or event, use iPad or another tablet to show it. Sometimes we add simple interactions like tapping on things to change colors and the like. We keep raising the price and still haven't reached the point where sales get hard. This is pretty much the simplest possible AR (one object via marker and handheld device). Decent AR glasses are quite good in warehouses etc...basically think heads up display. Mixed reality seems to be focused on meetings/conversations in all the samples but I'm sure there's other interesting applications. We've experimented with tracking buildings and so on and I can see adding stats and info to real world objects. The tech isn't quite there yet (FOV), interaction will remain a big barrier for quite some time (imo). There will also be some interesting ethical questions that need to be asked once we really "get there" and the objects get so real that they are hard/impossible to distinguish. Think about facial recognition+overlays of different faces etc.