>> For starters, "simple" and "no bull" do not have as strong a pull in invoicing as say in project management. Thanks for the info. >> I strongly advise the

>> For starters, "simple" and "no bull" do not have as strong a pull in invoicing as say in project management. Thanks for the info. >> I strongly advise the OP against leaning only in simplicity as a key differentiator, since TBH all 20+ competitors in the market could claim the same thing. Thanks again. Yes, I can see that you are right. Our main* focus is "efficiency" (not claiming that it's a specially god focus, but it is our main) With this I mean speed & and focus on functionality/work-flow and less on decoration / packaging. As for all webapps, simplicity is a very important factor to, but I can agree with you that it's not a good differentiator. Invoice.ly doesn't have a goal to become a service accountant would use. But it has more in terms of what a SMB owner would use than invoicing. Invoice.ly is US adaptation of app I made for my (EU based) country. Besides "mini" that you can see there is also a "norm" which will offer a more rich set of features. I'm definitely serious, where can I find your email? My is janko DOT itm AT gmail.