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Not appropriate to count entire cart/shopping spend as Instacart's revenue. Think of that as "GMV". Instacart's revenue is their delivery charges, service charg
by arikr 10y ago
Not appropriate to count entire cart/shopping spend as Instacart's revenue. Think of that as "GMV". Instacart's revenue is their delivery charges, service charges, and any money the stores pay them / % fees.
See #6 here http://a16z.com/2015/08/21/16-metrics/ http://a16z.com/2015/08/21/16-metrics/