I work at Google. I pretty sure what I said before is true, bids are adjusted based on quality and relevance to the search query, not just predicted click troug

I work at Google. I pretty sure what I said before is true, bids are adjusted based on quality and relevance to the search query, not just predicted click trough rate. Also this does not apply to snapchat, because afaik they do brand advertising based on impressions (CPM) and not clicks (CPC).