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That would be principled but not in Snapchat's interest. Their audience demographics would probably hate to see an NRA ad in a story about gun control, and it

by DaUR 10y ago

That would be principled but not in Snapchat's interest. Their audience demographics would probably hate to see an NRA ad in a story about gun control, and it would hurt Snapchat's reputation, brand, and loyalty. You might even see hashtags trending about it, calling them "insensitive" and worse.

dsfyu404ed 10y ago
Those people aren't the people the NRA is trying to reach. They're on the wrong side of the issue as far as the NRA cares. The people who don't feel strongly about the issue are the ones the NRA wants to reach. They have a few seconds to snap them back into reality after consuming a bunch of sob stories about violent crime.
gravypod 10y ago
> That would be principled but not in Snapchat's interest. It would definetly be in Snapchat's interests. The best thing for an arms dealer is a war, the best thing for a place of discussion is a clash of ideology. They'd just sell the space to both sides, run the ads, say "We are a neutral party who doesn't get involved in politics; if we give one side a stand we're fine with giving the other side a stand. Complain to the NRA if you think it's poor taste, we just sell bilboard space" > Their audience demographics would probably hate to see an NRA ad in a story about gun control, and it would hurt Snapchat's reputation, brand, and loyalty Sadly, a lot of pro 2a people use Snapchat despite my, and many others, protestings. Also, we need to ask a few questions about this "brand loyalty" and "repuation". What "reputation" does Snapchat have? What "brand" does Snapchat have? Their a service to send small clips of your life to other people. Wheather that's to send videos of you speeding at >100MPH, of crying people talking about how guns killed their relatives, or the NRA saying that it wasn't the guns but instead was a criminal who killed their relative. That perception of their essential function is not damaged and in fact, if anything, a lot of pro-gun people would just be happy that their willing to be unbias in their ad-space. > You might even see hashtags trending about it, calling them "insensitive" and worse. I'd surely hope the anti-gun crowd can come up with a worse insult then "insensitive". Even still, I've never seen something come of the hash-tag-nag that happens after every major screw-up of a company. The demographics we're talking about come from a time when voting with your wallet isn't even a faint idea in the back of their head. If Snapchat came out pro-Hitler, financially supporting neo-Nazis, I'd bet good money that after the initial hash-tag-nag craze the same crowd would still use the app. The fact is that Snapchat has poised itself as a key piece of the communication networks that the younger generations are forming. It would need a suitible replacement for them to think about leaving it. That's why it's an advertisers gold mine. All you have to do is keep the market clean and you'll be able to reach this century's bread-and-butter demographic.
- bmelton 10y ago
  Out of pure curiosity, would you be willing to explain why you'd protest 2A people using a service that you also use?
  - gravypod 10y ago
    > Out of pure curiosity, would you be willing to explain why you'd protest 2A people using a service that you also use? I have snapchat installed on my phone. I do not use it. I do not like the company. I'm not in their demographic. I don't like taking pictures of myself nor of my suroundings. I'm about as much of a use as I am Verizon Messanger+ user. It's there on my phone, I'll never use it, and I don't like it. The extent of my usage of the app pretty much goes to telling people who message me on it to text me instead.

by DaUR 10y ago

dsfyu404ed 10y ago

Those people aren't the people the NRA is trying to reach. They're on the wrong side of the issue as far as the NRA cares. The people who don't feel strongly about the issue are the ones the NRA wants to reach. They have a few seconds to snap them back into reality after consuming a bunch of sob stories about violent crime.

gravypod 10y ago

> That would be principled but not in Snapchat's interest. It would definetly be in Snapchat's interests. The best thing for an arms dealer is a war, the best thing for a place of discussion is a clash of ideology. They'd just sell the space to both sides, run the ads, say "We are a neutral party who doesn't get involved in politics; if we give one side a stand we're fine with giving the other side a stand. Complain to the NRA if you think it's poor taste, we just sell bilboard space" > Their audience demographics would probably hate to see an NRA ad in a story about gun control, and it would hurt Snapchat's reputation, brand, and loyalty Sadly, a lot of pro 2a people use Snapchat despite my, and many others, protestings. Also, we need to ask a few questions about this "brand loyalty" and "repuation". What "reputation" does Snapchat have? What "brand" does Snapchat have? Their a service to send small clips of your life to other people. Wheather that's to send videos of you speeding at >100MPH, of crying people talking about how guns killed their relatives, or the NRA saying that it wasn't the guns but instead was a criminal who killed their relative. That perception of their essential function is not damaged and in fact, if anything, a lot of pro-gun people would just be happy that their willing to be unbias in their ad-space. > You might even see hashtags trending about it, calling them "insensitive" and worse. I'd surely hope the anti-gun crowd can come up with a worse insult then "insensitive". Even still, I've never seen something come of the hash-tag-nag that happens after every major screw-up of a company. The demographics we're talking about come from a time when voting with your wallet isn't even a faint idea in the back of their head. If Snapchat came out pro-Hitler, financially supporting neo-Nazis, I'd bet good money that after the initial hash-tag-nag craze the same crowd would still use the app. The fact is that Snapchat has poised itself as a key piece of the communication networks that the younger generations are forming. It would need a suitible replacement for them to think about leaving it. That's why it's an advertisers gold mine. All you have to do is keep the market clean and you'll be able to reach this century's bread-and-butter demographic.

bmelton 10y ago
Out of pure curiosity, would you be willing to explain why you'd protest 2A people using a service that you also use?
- gravypod 10y ago
  > Out of pure curiosity, would you be willing to explain why you'd protest 2A people using a service that you also use? I have snapchat installed on my phone. I do not use it. I do not like the company. I'm not in their demographic. I don't like taking pictures of myself nor of my suroundings. I'm about as much of a use as I am Verizon Messanger+ user. It's there on my phone, I'll never use it, and I don't like it. The extent of my usage of the app pretty much goes to telling people who message me on it to text me instead.