It is advantageous to be in a business everyone else thinks isn't worth being in. Whether it is because the business model is terrible (they make all of their

It is advantageous to be in a business everyone else thinks isn't worth being in. Whether it is because the business model is terrible (they make all of their money on ads) or the app can't possible have users (it looks horrible and I can't figure it out), the end result is the same - less competition and more breathing room to have a shot at succeeding. I'm not buying at the IPO but I'll be keeping a close eye on the stock and how Spectacles works out (waiting for a pair now.)