4 ms·

I don't think that you understand. Advertising and editorial cannot communicate in trustworthy media outlets.

• smsm42 10y ago
  I think there's different ways of communicating. Trying to hard sell the same service other team offers for free looks stupid, and I don't think sales team being aware of the editing team's actions and behaving in a smarter way would not hurt the trustworthiness. It's not like this "if you don't pay us, we'll run your competitors ads inside your content" snafu did wonders to the trustworthiness.
  • hluska 10y ago
    Great response - that's one of the classic arguments against having a wall in between ad sales and editorial. And, for what it's worth, I agree with you. Editorial staff would reply, "Okay, in that situation, it might be okay. But what happens if we want to run a well researched/sourced story that is highly critical of one of our biggest advertisers?" Their fear would be that if there is too much communication between advertising and editorial, advertising would use its control over revenue to hurt editorial independence. And, then ad sales people tend to reply, "Well, if you won't give us the chance to kill a story, it is better if we don't even know about it. That way, when the person who I have sold ads to calls me up yelling, I can truthfully say that I didn't know because there is a wall between advertising and editorial." In other words, the wall between advertising and editorial mostly sucks for both sides, but it's better than any alternative. It preserves editorial independence while giving sales people the chance to save relationships (in anticipation of their next job).