But that's exactly the point: snapchat hasn't been around for very long at all. Myspace and livejournal both stuck around for a bit too, doesn't mean they weren

But that's exactly the point: snapchat hasn't been around for very long at all. Myspace and livejournal both stuck around for a bit too, doesn't mean they weren't fads. You may not grow out of snapchat, but the youngs are guaranteed to move on to something else. That's the way it's gone for everything else, no reason for snapchat to be any different. Doesn't mean they can't build a business around the audience they have, but I think expecting that audience to continue to grow significantly over the long term is a mistake.