4 ms·
What if it wasn't about the money? I wouldn't buy an ad alongside editorial content about my brand. Savvy media consumers tend to see that and think that the ed
by hluska 10y ago
What if it wasn't about the money? I wouldn't buy an ad alongside editorial content about my brand. Savvy media consumers tend to see that and think that the editorial content is actually paid content.
- anonfunction 10y agoIt is telling that they declined both the free editorial and any advertising.
- hluska 10y agoTelling of what?? An intelligent brand manager has to weigh the positives and negatives of paid and earned media. In this case, in light of Saliterman's email, a brand manager would weigh the (seemingly high) possibility that the NRA would advertise alongside fearful messages from grieving families. Since Everytown knew that this was a possibility, the advertising alongside the editorial had the capacity to damage the brand and (perhaps more importantly) cost jobs.