I firmly disagree about changing the name - you want people having visceral reactions to your brand name, which means being different than everyone else. The fa

I firmly disagree about changing the name - you want people having visceral reactions to your brand name, which means being different than everyone else. The fact that people DISLIKE Duck Duck Go is a good sign. The logo though? That might be worth changing maybe. I love the name though. (Well, actually, I initially disliked the name, but I remembered it - hence I like the name from a business branding perspective)