4 ms·

According to their Form 990, Everytown for Gun Safety spends 5.5 million a year on lobbying, legal, and accounting fees. Their advertising budget is another 7 m

• MrMember 10y ago
  They are extremely well funded, it's the personal pet project of Michael Bloomberg.
• iaw 10y ago
  2.1% of your budget for a single campaign of that size does seem like a reasonable tradeoff.
  • hluska 10y ago
    What if it wasn't about the money? I wouldn't buy an ad alongside editorial content about my brand. Savvy media consumers tend to see that and think that the editorial content is actually paid content.
    • anonfunction 10y ago
      It is telling that they declined both the free editorial and any advertising.
      • hluska 10y ago
        Telling of what?? An intelligent brand manager has to weigh the positives and negatives of paid and earned media. In this case, in light of Saliterman's email, a brand manager would weigh the (seemingly high) possibility that the NRA would advertise alongside fearful messages from grieving families. Since Everytown knew that this was a possibility, the advertising alongside the editorial had the capacity to damage the brand and (perhaps more importantly) cost jobs.