My understanding is that employees will be paid less than what they could earn elsewhere, so need to be compensated with some upside for that shortfall. If I w

My understanding is that employees will be paid less than what they could earn elsewhere, so need to be compensated with some upside for that shortfall. If I were to cut your pay by $100k to join my company, would you say, ah OK but I am still receiving income & benefits, don't worry about it? If you have to leave your 9-5 to work for my 10-"late" for the same salary, would you want something extra for that, even if it is just a high-EV lotto ticket? Another argument, made in the article is that if you want to attract the best talent you need to make an attractive offer. Otherwise why wouldn't the people you want just go work for Google or another startup, or start their own?