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On the other hand, high school apps tend to be fads that die out quickly. The college demographic is more sticky.
by TorKlingberg 10y ago
On the other hand, high school apps tend to be fads that die out quickly. The college demographic is more sticky.
- ssully 10y agoI graduated college in 2015 and I would say Snapchat is just as popular amongst my friend group as when we first started using it. When my younger family members who are in high school and college want to contact me, they always start the conversation on Snapchat. It's all anecdotal, but I think Snapchat has been outside the fad phase for awhile now.
- smogcutter 10y agoBut that's exactly the point: snapchat hasn't been around for very long at all. Myspace and livejournal both stuck around for a bit too, doesn't mean they weren't fads. You may not grow out of snapchat, but the youngs are guaranteed to move on to something else. That's the way it's gone for everything else, no reason for snapchat to be any different. Doesn't mean they can't build a business around the audience they have, but I think expecting that audience to continue to grow significantly over the long term is a mistake.