4 ms·
I wonder if they also try to get the NRA to pay so that Everytown for Gun Safety ads don't appear. This actually seems like a decent way for social media compa
by zeveb 10y ago
I wonder if they also try to get the NRA to pay so that Everytown for Gun Safety ads don't appear. This actually seems like a decent way for social media companies to make money, although it sure does feel smarmy.
(as an aside, Everytown for Gun Safety is not actually a gun-safety charity: it's an anti-gun organisation)
- CodeWriter23 10y agoActually, it seems they wanted the NRA to fund the editorial content being given freely to Everytown.
- LyndsySimon 10y agoI didn't get that from the article, but it would make sense. The NRA has long-standing and well-funded firearms safety programs, ranging from training for adults to the "Eddie Eagle" program for kids. Everytown's budget for political contributions last year was about 1/3 of the NRAs, but the the overall organization budgets are vast different - Wikipedia shows the NRA having $348m in revenue in 2013, while Everytown brought in $4.9m in 2012. From a purely financial perspective, Snap should be prioritizing the NRA's business over Everytown's.
- CodeWriter23 10y agoWhen an ad agent solicits an advertiser, they literally are asking the advertiser to pay for the production. That's how ads and productions work.