I don't think the distinction really matters to the story -but yeah, the author wasn't subtle in trying to present one party as the victim here. But even if th

I don't think the distinction really matters to the story -but yeah, the author wasn't subtle in trying to present one party as the victim here. But even if the roles were reversed (threatening anti-gun violence ads on an NRA piece), what that sales rep did would have been nasty to both his client and to his colleagues. But hey, I'm sure the PR department can use the extra work.