I remember in the Facebook pre-IPO days they invited a handful of notorious internet marketers / affiliates to sit down with senior executives to figure out how

I remember in the Facebook pre-IPO days they invited a handful of notorious internet marketers / affiliates to sit down with senior executives to figure out how they could work together to drive higher CTRs for fare like ringtones, weight loss pills, etc with the goal of goosing revenues upwards. I'd guess these are similarly interesting times in the SnapChat ad sales department on the way to an IPO - they are under tremendous pressure to drive results.