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Which is what Apple does: they are having to tell something because their practice is to only show when they are ready. They are getting enough pressure from im
by halostatue 10y ago
Which is what Apple does: they are having to tell something because their practice is to only show when they are ready. They are getting enough pressure from impatient people that simply showing when ready is insufficient. Apple doesn’t do vapourware launches (for the most part).
- brokenmachine 10y agoThis story is about Apple telling, not showing.
- halostatue 10y agoWhich is what I said. Apple is having to tell because there are people, including investors, who are impatient enough to force Apple’s hand, which would be to show later this year.
- brokenmachine 10y ago...So they are not following the old storytelling maxim of "Show, don't tell". They are telling with no showing (yet).