3 ms·
Ask HN: Is G+ profitable for Google?
- slap_shot 10y agoDoes Google+ even drive direct revenue for Google? At quick glance, I don't see premium membership or display ads. I assume the product operates at a loss but helps (read: tries to help) the ad products.
- skylark 10y agoBecause Google has a magic fountain that shoots out a cubic foot of liquid gold per second (ads), it can work on things which only tangentially benefit the business. Most Google products are operating at a loss.
- dhogan 10y agoIt might help them get some data. Data is the new money, right?
- remx 10y agoData is the new oil, albeit unstructured data that is not machine readable and can only live inside a Google data center.
- wirddin 10y agoDirectly? Nope. Indirectly? I guess. Google stores information about you to make the ads more relevant to you. If someone is using/have used g+ and have liked a few profile/pages(not sure what they're called) then google surely is more confident about this data than other data, so it might help google drive more business by targeting better. Again, as someone else pointed out, most of the google products are operating at a loss only at individual product level. You can think of it as another example for 80-20 Principle.
- dafrankenstein2 10y agoI guess its about 80-20 principle..