> they already have a brand name A brand which has been horribly damaged. I started using Uber back in 2011 before UberX was rolled out. It was a great service

> they already have a brand name A brand which has been horribly damaged. I started using Uber back in 2011 before UberX was rolled out. It was a great service with professional drivers. It was more expensive then cabs, but worth it for the incredible service. I was encouraging friends to use the app and got our company on business service about a year ago. A month ago, I deleted the app. Their brand is crap and they hve become the public face of the worst excesses of Tech Bro Douche culture. Their current brand ain't going to save them.