> Micropayments on that level are a race to the bottom. > Why read The Times content when you can be presented > with a similar article written by some blog

> Micropayments on that level are a race to the bottom. > Why read The Times content when you can be presented > with a similar article written by some blogger. Because "Content is king" [0]. I'm not talking about the big companies that publish clickbait and make money through advertising at scale. I'm talking about smaller, niche, high-quality magazines and newspapers that need to show people that they're worth subscribing to. And that would like a more granular version of a subscription that allows more people to read them (instead of having to make their content freenium or free). [0] You cannot talk about fungibility of publishers in one paragraph and then turn back on that to say 'content is king' in the next: you either believe one or the other.