Just to chip in here, I know you were saying "I consider 'small' less than 1k uniques per day." to give an example, but this example is also most likely assumin

Just to chip in here, I know you were saying "I consider 'small' less than 1k uniques per day." to give an example, but this example is also most likely assuming you don't have targeted niche specific traffic. My 1K uniques/day pop culture tech/media site makes as much money as my 100 people/day very focused site on Apple products. Both are still serving Adsense only though that is only because I haven't gotten around to changing the latter site's advertising. Also, $1 CPM with Adsense? If you are mainly a content based site (i.e. blogs) and place say two Adsense ads in prominent locations and maybe one Adsense link ad, you should easily top $5 CPM. I usually stay between $5 to $10 CPM for wordpress based sites. Here is an awful yet wonderful example at how you can whore your site out and make it an Adsense cash cow: WiseGeek.com. Specific content example: http://www.wisegeek.com/what-are-the-different-fire-pit-designs.htm http://www.wisegeek.com/what-are-the-different-fire-pit-desi....