Thanks for the article. My only issue with it is that you never actually outline a methodology for working out the main problem you highlight other than just d

Thanks for the article. My only issue with it is that you never actually outline a methodology for working out the main problem you highlight other than just do it. It would be helpful if you quantified (perhaps using %'s rather than hard figures) this trade off. " A lot of people fear changing pricing too often because they think it will scare away their customers. And for some—that might be true. But never experimenting with your pricing means you may never learn the value of your product and its potential for growth. "