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And the "profound" in "please accept my profound apology" can't likewise be a comment on the depth and sincerity of the apology, a trait the issuer is similarly

by stouset 10y ago

And the "profound" in "please accept my profound apology" can't likewise be a comment on the depth and sincerity of the apology, a trait the issuer is similarly uniquely equipped to describe? Come on. I get all the backlash against Uber — the outrage they're experiencing is rightly deserved — but this is truly asinine.

oconnore 10y ago
I still think my initial reaction was reasonable, albeit subjective. But ya, we can stop debating semantics now.
- rdiddly 10y ago
  FWIW I thought the same thing. It's an artless word choice by someone without enough experience of real life.