"How do you get a group of people to watch a sports/political event on twitter and discuss in real-time?" Via friend lists. If all your friends are watching th

"How do you get a group of people to watch a sports/political event on twitter and discuss in real-time?" Via friend lists. If all your friends are watching the game and tweeting at the same time then you are discussing the game with them "the switching costs for the user have to be reduced" The rise of smart TVs with apps will lead to ever easier delivery of streamed programming to traditional mediums such as TV, while also opening new viewing experiences on mobile, tablet and computer.