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Profound has two meanings. You're confusing one meaning ("having great knowledge or insight") with the other ("very great or intense"). "He has profound insigh

• oconnore 10y ago
  No. The profound in "please accept my sorrow" is a comment on the depth of your sorrow, something that you are uniquely equipped to describe. "A profound apology follows:" is a comment on how I expect my reader to interpret this message, something I am not at all equipped to describe.
  • gragas 10y ago
    I'm pretty sure Travis didn't mean that his apology was particularly insightful.
  • stouset 10y ago
    And the "profound" in "please accept my profound apology" can't likewise be a comment on the depth and sincerity of the apology, a trait the issuer is similarly uniquely equipped to describe? Come on. I get all the backlash against Uber — the outrage they're experiencing is rightly deserved — but this is truly asinine.
    • oconnore 10y ago
      I still think my initial reaction was reasonable, albeit subjective. But ya, we can stop debating semantics now.
      • rdiddly 10y ago
        FWIW I thought the same thing. It's an artless word choice by someone without enough experience of real life.