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Could it be some fallout of the story[0] posted on reddit 11 days ago in regards to the shilling? I know that personally that has increased my time spent on HN.

• ocdtrekkie 10y ago
  I don't feel Reddit is exclusive in this regard. There is plenty of marketing that goes on here, and surely almost everywhere else on the Internet. HN tells people not to shill, and tells people not to call out others publicly as shills... but there is surely shilling afoot regardless. May be a little less just because it's a smaller community, but it all depends who you're trying to market to.