Are web ads really going to be this valuable in a generation? Even now, most tech savvy people are so used to the omnipresent nature of goole ads that they ign

Are web ads really going to be this valuable in a generation? Even now, most tech savvy people are so used to the omnipresent nature of goole ads that they ignore them by nature. I can't even remember the last time I clicked on a google ad or any ad for that matter! If we add real means to block ads (mozilla add ons for example) to this subconcious rejection of advertising one can see that, in at most a generation, the viability of ad based businesses will be tenuous at best. Take the example of the Sprint ad which featured 3 guys dancing in the office. A majority of us watched, a majority probably even liked the ad, but I'll bet very few switched over. As technology and information become more pervasive, it's going to be harder and harder to sell a bad or second class product no matter how good your marketing team is. Better to spend those precious dollars on designing a top notch product and let the consumers be your advertisers.