The WP theme market is pretty saturated, there are still theme creators making money but it's more competitive that it used to be. If you are skilled at WP dev

The WP theme market is pretty saturated, there are still theme creators making money but it's more competitive that it used to be. If you are skilled at WP development I would look at marketing plugins. Consider investing time in developing free plugins with paid add-ons. There is less competition as your plugin would fill a unique task/niche. Sure there would be competitors and copy cats but it's much easier to provide a new feature/better support with plugins vs themes. You could always test the water by creating a theme. Some are still doing really well.