Current advertising model of Twitter is not suited for the product. They tried to emulate google and facebook model of ad revenue by programmatically showing th

Current advertising model of Twitter is not suited for the product. They tried to emulate google and facebook model of ad revenue by programmatically showing the user what might be useful to them and it did not work so well. People developed blind spots for such content. Twitter should really look into micro payments to reward users who increase engagement. Some of our friends are good at recommending a movie or a restaurant and their opinions matter at a micro level similar to celebrity endorsements matter at a macro level. They would do more of it if they get paid like celebrities do but at a proportional rate. Take the burden out of complicated algorithms to match ad content to users and instead let users do it in between their conversations and pay for the content of their tweets. Make the normal user to be their spokesperson for the product/idea. Twitter is a very good medium for this. This is native advertising at a whole new level. Financially rewarding users who are influential in their small circle might be difficult to implement. Take the ad money from businesses, local and global and share it with users who say nice and constructive things about their campaign to their followers. It could be as simple as rewarding a user for retweeting a well designed ad. Many users will get creative and make endorsements from their daily lives if it meant their followers liking it. Its like design crowd mixed with advertising. Brands would pay for this model because its driven by results. Understanding user tweets and matching them to a business campaign and fairly allocating the reward to top/all contributors might be a much harder computer science problem but I think this model of advertising has a potential to work well for twitter. There is so much for user to tweet about. Local restaurants, to movies to their brand loyal purchases etc in exchange their tweets get financial reward based on how many people read them and engage with them.